Kia ora, fellow sticker slingers and label lovers!

Let’s be honest, in the wild world of business, we’ve all seen some branding blunders that make you want to hide behind a gumboot. You know, like a bakery with a gothic font or a sustainable food company with neon pink packaging. It’s like wearing a jandal with a tuxedo – it just doesn’t sit right, mate!

Here at PressPoint, we’re all about helping you stick to a consistent brand, because let’s face it, your brand is your digital (or physical!) handshake. It tells your customers who you are, what you’re about, and whether you’re a “sweet as” operator or a bit of a “she’ll be right” disaster.

Why Consistency Matters (Besides Avoiding Fashion Faux Pas):

• Logo and Colours: Don’t Look Like You’ve Been Hit by a Rainbow:
  • Imagine your logo, that beautiful little kiwi bird you worked so hard on, suddenly morphing into a Tui bird on your packaging. Confusion reigns! Keep your logo and brand colours consistent across EVERYTHING. Think of it like your brand’s wardrobe – you wouldn’t wear a different outfit every day (well, maybe you would, but your brand shouldn’t!).
  • Humour Point: “We’ve seen logos change colour so drastically, they looked like they’d been left in the sun for a week. Don’t let your brand look like it’s suffering from sunburn! At PressPoint, we ensure your colours are always on point.”
• Typography: Is That Comic Sans? Seriously?
  • Choosing the right font is like choosing the right accent. You want it to be clear, easy to understand, and not sound like a drunken possum. Using Comic Sans for your high-end organic honey? Yeah, nah. Find a font that matches your brand’s personality, whether it’s bold and confident or friendly and approachable.
  • Humour Point: “If your font looks like it was designed by a toddler with a crayon, it’s time for a font intervention. We’re here to help, no judgement. At PressPoint, we can help you press the right font buttons.”
• Storytelling: From Paddock to Package – Tell Your Tale!
  • New Zealand’s full of great stories, so why not tell yours? Whether it’s your commitment to sustainable practices or your family’s history of making the best chutney this side of the ditch, let your customers know! Use your packaging and stickers to share your brand’s journey.
  • Humour Point: “Don’t be shy! If your brand’s story involves a rogue sheep and a packet of biscuits, we want to hear about it! (And maybe put it on a sticker.) At PressPoint we help you get your story, to the point.”
  • Example: “Did you know our food labels are printed with eco-friendly inks, because we love our planet more than a pavlova loves summer? And they are printed with PressPoint precision!”

The Takeaway? Stick to Your Guns (And Stickers!) – With PressPoint.

Consistent branding isn’t just about looking good; it’s about building trust and recognition. When your customers see your logo, they should instantly know it’s you. When they read your tagline, they should feel a connection to your brand.

So, ditch the jandal-in-a-tuxedo look and embrace a cohesive brand identity. And if you need some top-notch digital stickers, food labels, or bumper stickers to help you along the way, you know where to find us – PressPoint!

Call to Action:

• Check out our range custom stickers and labels at PressPoint to keep your branding “sweet as”!
• Follow PressPoint on social media for more branding tips and hilarious content.
• Contact PressPoint for a free quote.